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Guidelines for Marketing
   Marketing Practices
   Product Promotion
   Marketing Multiple    Products
   Marketing in Provider    or Pharmacy Facilities
   Event-based    Marketing/Sales
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Glossary

Marketing in Provider or Pharmacy Facilities

Producers are allowed to conduct marketing and sales activities, with the permission of the facility manager, within common areas of a provider or pharmacy location. A common area might include the hospital cafeteria or conference room, but not a pharmacy waiting area or other areas where health care is being delivered.

In addition, there can be no co-branding on marketing or member materials between the producer/agency, health plan, and/or provider/pharmacy.

 
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