Introducing Women's and Family Health

Blue Cross and Blue Shield of Illinois (BCBSIL) has evolved the Special Beginnings maternity program to include more digital tools that will help members prepare for the journey into parenthood. With the new Women’s and Family Health programs, your members will have access to fertility, pregnancy and parenting resources – at no extra cost to them. It includes:

• Ovia Health™* apps are for tracking a woman’s cycle, pregnancy and baby’s growth. Each app has videos, tips, coaching and more.
  • Ovia Fertility: Tracks a woman’s cycle and predicts when she is more likely to get pregnant.
  • Ovia Pregnancy: Monitors a woman’s pregnancy and baby’s growth week by week leading up to her baby’s due date.
  • Ovia Parenting: Keeps up with a child’s growth and milestones from birth through three years old.
  
  
• Well onTarget^® has self-guided courses about pregnancy that your members can take online, covering topics such as healthy foods, body changes and labor.

Plus, if a woman’s pregnancy is high-risk, BCBSIL will provide support from maternity specialists to help a woman care for herself and her baby. Having a baby changes everything, so these tools can help your members get ready.

Your members can download any of the Ovia Health mobile apps from the Apple App Store or Google Play.

* Ovia Health is an independent company that provides maternity and family benefits solutions for Blue Cross and Blue Shield of Illinois.