Help Members Discover More Value in Their Health Plan

July 8, 2026

Applies to Individual & Family Markets

When clients see value in their coverage throughout the year, they’re more likely to stay engaged with their plan. That’s why we’re sending members communications that highlight Blue365^®, a program that offers exclusive discounts available to eligible members.

Many members are surprised to learn they may have access to savings on:

• Fitness and gym memberships
• Virtual fitness programs and digital workouts
• Vision and hearing products and services
• Nutrition and wellness resources
• Personal care products
• Home and family services

What this means for you: Your clients may receive communications encouraging them to explore Blue365. Consider reaching out to remind them that their health coverage can offer value beyond doctor visits. Encourage clients to visit the member benefits page and explore available Blue365 savings and wellness resources. A simple conversation today may help clients discover benefits they didn’t know they have.

Blue365 is a discount program only for Blue Cross and Blue Shield of Illinois members. This is NOT insurance. BCBSIL does not guarantee or make any claims or recommendations about the program’s services or products. BCBSIL reserves the right to stop or change this program at any time without notice. The relationship between the Blue365 vendors and BCBSIL is that of independent contractors.